Todd Holden
Honest Conversations & Thoughtful Planning
We believe financial planning should be about education, transparency, and strategy. Let’s build a plan that works for you.
Invest in Your
Our Why
At Gateway Financial Partners, we believe financial planning is about preserving what you’ve built and creating a strategy that works for your life—not selling products or chasing trends. That’s why we take a planning-first approach, helping our clients develop strategies to manage retirement income, navigate market fluctuations, and make informed financial decisions.
We prioritize education over sales and strategy over speculation. Our goal is to help you avoid financial missteps that could put your future at risk. That philosophy has shaped the way we work with clients, providing honest conversations, straightforward options, and planning that aligns with your priorities.
We recognize that uncertainty is inevitable, whether it’s in the markets, the economy, or personal circumstances. That’s why our approach focuses on what you can control—your decisions, your preparation, and your ability to adapt. The financial world is filled with complexity, but we believe that clear guidance and a well-structured plan can help you navigate it with confidence.
At the end of the day, financial planning is about living confidently and making choices that support the life you want. That’s what we’re here to help with—no pressure, no gimmicks, just financial strategies designed around you.
Our Services
Our Process
Financial planning isn’t a one-time event—it’s an ongoing process that evolves with your life. At Gateway Financial Partners, we take a structured, step-by-step approach to help you make informed decisions, adapt to changes, and stay on track toward your goals.
Get to Know Us
Todd Holden
LPL Investment Advisor Representative
About Todd Holden
A Straightforward Approach to Financial Planning
For over 23 years, I’ve helped individuals and families navigate their financial decisions through both stable and uncertain times. My approach is simple: Planning comes first, sales come last.
I got into financial planning because I saw firsthand how impactful the right guidance could be—and how damaging the wrong approach often was. My own family had experiences with financial professionals who prioritized sales over strategy, and I knew there had to be a better way. That’s why I built my practice on honest conversations, transparent education, and financial strategies that align with each client’s unique priorities.
I started my career just one month before September 11, 2001, working for an insurance company headquartered by the Twin Towers. That experience shaped my perspective on financial planning, reinforcing the importance of preparation over prediction and the need to build strategies that help clients stay financially resilient, no matter what comes next.
For me, financial planning isn’t about chasing returns—it’s about helping clients avoid costly mistakes and develop strategies to create reliable income in retirement. I value relationships over transactions and believe that every client deserves an advisor who takes the time to listen, educate, and offer straightforward options without pressure.
When I’m not working, you’ll likely find me out on the golf course, hunting, or restoring classic cars. I’ve always enjoyed working with my hands and figuring out how things operate—whether it’s an engine, a piece of equipment, or something vintage that needs a little extra care. There’s something rewarding about bringing an old car back to life or spending time outdoors, and I appreciate the patience and focus those hobbies bring to my life.
Do Our Values Align?
Our Ideal Client
We believe financial planning works best when it’s built around your life, your goals, and your priorities—not sales quotas or one-size-fits-all solutions. The clients we work with value honest conversations, straightforward guidance, and a planning-first approach that helps them make informed decisions about their financial future.
Many of our clients are:
Approaching retirement and looking for a structured plan to manage income, investments, and healthcare costs.
Hardworking individuals and families who have built financial security and want to be thoughtful about their next steps.
Skeptical of high-pressure sales tactics and prefer an advisor who educates rather than sells.
Seeking clarity on how to make the most of their savings, investments, and insurance options.
Concerned about market fluctuations and want a financial strategy that helps them stay focused on the long term.
Business owners or professionals who want to integrate retirement planning with tax and estate strategies.
Looking for a long-term relationship with an advisor who listens, guides, and helps them adapt to life’s changes.
What You Can Expect
If you choose to work with us, you can expect:
- A Planning-First Approach – Before making any recommendations, we take the time to understand your financial situation, goals, and concerns.
- Straightforward Advice – No gimmicks, no jargon—just clear guidance tailored to your needs.
- A Long-Term Partnership – Financial planning isn’t a one-time event; we’re here to help you adapt and make informed choices at every stage of life.
- Education Over Sales – Our job isn’t to sell you something—it’s to help you explore your options so you can make the best decisions for yourself.
- An Advisor Who Listens – We’re here to provide guidance, but you’re always in control.
If you’re looking for an advisor who values honest conversations over high-pressure tactics and prioritizes planning over quick fixes, we’d love to start a conversation.
Insights & Market Commentary
FAQ's
What is an independent financial advisor and what do they do?
A financial advisor is a professional who helps clients manage their finances, investments, and wealth. They offer personalized advice and guidance based on their clients' financial goals and needs. Financial advisors can provide services such as retirement planning, investment advice, tax planning strategies, estate planning strategies, and more.
Why should I hire a financial advisor?
Hiring a financial advisor can be beneficial for those who need help managing their finances, planning for the future, or making investment decisions. Financial advisors can provide professional advice and guidance to help clients pursue their financial goals and make informed financial decisions.
How can I determine whether my advisor is a qualified professional?
When looking for a financial advisor, using BrokerCheck can provide valuable information about the advisor's background, including their employment history, registration status, and any disciplinary actions or customer complaints. By using BrokerCheck, investors can make informed decisions about which financial advisor to work with and avoid potential fraud or misconduct.
What services do financial advisors typically offer?
Financial advisors can offer a wide range of services, including retirement planning, investment advice, tax planning strategies, estate planning strategies, risk management, and more. The specific services offered may vary depending on the advisor's experience and qualifications.
What is your approach to helping clients navigate market volatility?
As an independent financial advisor, we believe in developing a diversified investment portfolio that aligns with clients' long-term financial goals and risk tolerance. We review and rebalance portfolios regularly and provide education to help clients understand their investment strategy. During times of market volatility, we stay in close communication with our clients to provide guidance and support. By taking a strategic, long-term approach, we help our clients pursue their financial goals despite market fluctuations.
*There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.
Frequently Asked Questions
We understand that managing your finances can be a daunting task, and that’s why we’re here to help. As experienced professionals in the financial industry, we are committed to providing our clients with personalized advice and guidance to help them work toward their financial goals. In this section, we’ve compiled a list of frequently asked questions to help you understand what a financial advisor is, how we can help you, and what to expect when working with us. We hope this resource will provide you with valuable information and help you make informed decisions about your financial future.
Invest in Your Future Today
Financial Planning Built Around You
Your financial future isn’t something to leave to chance. Whether you’re preparing for retirement, managing investments, or planning for the unexpected, having a structured approach can help you stay on track. At Gateway Financial Partners, we believe financial planning should be clear, practical, and centered around your unique priorities—not a generic formula or a sales pitch.
Our goal is to help you make informed decisions with confidence, knowing you have a plan that adapts as your life evolves. With a planning-first approach and a focus on education over sales, we provide straightforward guidance tailored to your needs.
If you’re looking for an advisor who values honest conversations, long-term strategies, and helping you navigate financial decisions with clarity, we’d love to connect.
Let’s start the conversation today.
Our Location
Gateway Financial Partners
207 N Academy St Suite 100
Janesville, WI 53548
608-757-0655
todd.holden@mygfpartner.com
